Designed by Holly Canham | Country: Australia
Louche Absinth is a fictional absinth product, created to appeal to premium spirit buyers. The packaging design was influenced by the bohemian culture during the 19th Century in Paris. The watercolour spot is a link to the writers and artists who were famously known to drink absinth during this time. The bottle is coloured a milky/beige as a reflection of the name ‘Louche’ (being the milky essence that forms in the drinking ritual) as well as giving a ‘secretive’ feel.
(i thought it was milk: leche + love = lovche)